As a Real Living agent, your clients get the FULLEST exposure. As a Real Living Agent you get template presentations including this slide!
Online Inventory Marketing
Are You Doomed To Fail As A Real Estate Agent?
I just read an interesting article that really reinforced my thoughts about real estate agents.
Most Real Estate Agents are doomed to fail! WHY?
Your choice to start a Real Estate career has to be treated like nothing you probably have done before. Your Real Estate career can NOT be treated just as a job. It is a BUSINESS!
Analyize what businesses do.
They Track Expenses (they track what marketing works and what doesn’t)
The Track Revenue (Where are they making money and what activities generate income)
They plan for the future by setting aside money for business and separate it from personal money)
They research new ways to do their business and are not afraid to take calculated risks.
Too many agents treat Real Estate as another job instead of a business. I am amazed at how many do not spend any marketing dollars and worse yet, have no idea whether marketing dollars they do spend is actually generating leads.
Here is a quote from the article I read written by Jim Crawford in Atlanta Ga. “There are times where we have many months of no closings, followed by a great month where just about everything we earn is due on maxed out credit cards, estimated taxes, catching up on bills. For survivors in the industry, success has always been built on common sense. Having separate charge accounts for personal life and business, for keeping a set of books to see profit and loss, keeping spending in control, placing funds aside for taxes and expenses and most importantly lead generation.”
If you are a struggling real estate agent or considering a career, please read that quote multiple times.
Now ask yourself. How best can I be successful. Find a company or better yet a Broker In Charge (BIC) that understands this dilemma. Real Living In Style and it’s BIC understands and attempts to not only train on the Real Living tools, but also on marketing and the aspects of running a business.
Real Living provides a business planning tool in the way of a pre-made spreadsheet that allows you to track and plan.
We help you set things up and we help you plan and we help you analyze possible solutions.
Let me tell you won’t make your real estate business success.
- Recruiting other agents. ( If you want to be a recruiter, start your own company)
- Relying on phone duty or company provided leads. (You will starve)
- Throwing money at every “seminar and purchased product” that comes down the pike.
Real Estate is something you have to work at. Most of all treat real estate as a business. Get support from your company and your family!!
It can be done and I’d like to help!
Roby Robertson 704 451 7051
Real Living In Style Agent Value Package
Real Living In Style Agent Value Package
There are 10 things we would like to help you with if you need us!
1. Is to help you enhance your business relationships:
– Consumer intranet Web site
– Agent and Broker Web sites
– Automated marketing
– Online business tools
2. Help you present yourself effectively
– PowerPoint listing presentation template and talking points
– Real-Time Listings
– CMA
3. Giving your listings exposure because of Marketing guidance
- Automated marketing
- Powerful Web Presence – Real Living Web visitors spend almost twice
as much time on RealLiving.com as the next closest competitor
- Listing syndication – Google Base, Yahoo! Classifieds, Oodle, Trulia
- Listing enhancements – Web video, virtual tours, online floor plans
4. Helping you target buyer opportunities
- Automated prospecting tools
- Consumer intranet Web site
5. Coaching those buyers to take action
- Consumer intranet Web site – push articles and quizzes
- Automated prospecting and stay-in-touch tools
- Community data
6. Coaching you to take your career to the next level
- Real U – Real Living’s online learning management center
- Momentum – company-wide convention and awards ceremony
7. Financing
- Real Living Mortgage backed by Wells Fargo
8. Helping you to have a worry free business….getting more of your life back
- Business planning tools
- Online Agent Business Center – anytime, anywhere access to everything
you need to run your business
9. Providing you our company
- Power of Real Living Brand
- First national brand that speaks directly to female consumers
- Target audience: Women – 25-54 years old, married homeowners with
children, above average income
- Unique Culture – fresh, fun + innovative
10. You get me and my management
- Care for your career not just our bottom line.
- Taking the time to spend the time you need.
- Training…
Take a Sneak Peek of Real Living In Style
Real Living in Style is seeking fun, energetic real estate agents who want to be the best. Experience and productivity are desired traits as with just about any job, but having a dynamic and engaging personality is paramount for a Real Living agent. We’re looking for confidence, enthusiasm and spunk. We want agents who are approachable, tech-savvy and growth-oriented.
Real Living in Style is part of Real Living Inc., one of the fastest growing real estate companies in the nation. Real Living is a progressive company with a forward-thinking and energetic culture. Real Living agents are very productive, and this is no accident because we understand their needs. When you join us you’ll have everything you need from the minute you start.
- Advanced Agent Training: Agency and Contract training, personalized 2.0 listing and buyer presentation, Podcasting, Web marketing, Blogging along with all the “old school” methods!
- Web sites: Our award-winning Web sites, including your own customizable agent site, are loaded with rich data on home prices and neighborhoods and include a fully integrated MLS.
- Virtual office: Our Agent Business Center is loaded with the latest tools; online forms, Real U Learn Center and an open house scheduler so you can work smarter, not harder – anytime, anywhere.
- Real U Learn Center: From live webcasts and tutorials to CE classes, our innovative online campus gives you comprehensive agent instruction that’s accessible when and where you want it.
- 360° marketing plan: From direct mail to e-mail and postcards to e-cards, fully integrated digital, solutions are at your finger tips giving you every conceivable way to reach consumers on their terms.
- Dynamic culture: Whose idea was it to bunch agents together in tight cubicles with musty carpet and beige walls? Not ours. We provide our agents with a new real estate experience. With our environmental branding, your workplace will have the feeling of home in an exciting atmosphere of warm colors, lake living – and of course, great people.
- Contact management: Our full-featured contact management system generates an automated database letting you reach your entire sphere of influence, or just segmented markets.
- Presentations: Our customizable listing presentations highlight your qualifications and expertise and leave your clients dazzled and impressed.
Please check out our online presentation that shares some of the great benefits to affiliation with Real Living. www.RealLiving.com/SneakPeek The Code is 11145. Are you interested in joining Real Living? Let’s talk.
Roby Roberson
Broker/Owner – 704 451 7051
Real Living In Style|Another Reason to Join Real Living
Real Living In Style – Piece of Mind Program!
We all agree….It’s a Great Time to Buy (or refinance). Home prices are great, interest rates are great, inventory is great, and we have an $8,000 Federal Tax Credit to First Time Homebuyers. Having said that, many consumers still lack the necessary confidence to step into the home buying or refinance process! So, Real Living introduced the Peace of Mind Plan to give buyer’s the added confidence and comfort they need to jump back into the market. This will give each Real Living agent the differentiation required to get more listings, attract more buyers, and build on our Customers for Life initiatives by driving them to our mortgage and title companies.
It is noteworthy that there are similar programs out there but none as comprehensive as Real Living’s. For example, another national comapny offering requires the seller to buy the policy whereas ours is free to both buyer and seller, AND, ours adds an additional year of protection when they buy one of our listings!
Documents provided to all Real Living Agents:
· Peace of Mind Campaign Strategy Guide
· Prize Package Outline – we will be giving away up to $50k in cash and prizes (all Real Living agents and offices are eligible)
· A Tactical Overview – this gives agents weekly “to-do’s” to maximize the program and increase business
· Peace of Mind Flyer PDF – explaining the program for consumers
· Policy document – outlines the complete details of the policy
· Peace of Mind Loan Tracking guide – to track your mortgage closures in your office
· “Ask me” PDF stickers – for franchise partners to use in ordering stickers promoting the plan. There are two versions (red with white lettering and white with red lettering)
· A Press Release for franchise partners to complete and send to local media outlets
· All Peace of Mind buyer/refinance e-cards posted on the Business Center
What is it? Insurance that pays the mortgage for a specified periond in the event of losing income due to a lost job…
All this and so much more!
Call Roby Robertson at 704 451 7051 to see the details!
Real Living In Style Mentor Program
Are you a new agent in need of a Mentor? Welcome to the Real Living In Style mentor program!
We will assign you to a mentor that will guide you through daily productive activites to help you get started. Learn about marketing in today real estate world. Learn about contract forms. You will not be left alone.
Are you an experience broker that would like to be a Mentor and gain extra income from it?
Become a Real Living mentor. Learn all about our business center and tools. Teach new agents about productive daily activities and get compensated when they close deal(s).
Real Living strives to become the nations leading entrepreneurial, agent centric, customer focused network of real estate professionals built on family, innovation and results.
Real Living – Core Values and History
At Real Living, we know that the real estate industry is changing. And we’re excited to be leading the change!
If you ask us our mission, we’ll tell you, it’s clear: To change the face of residential real estate. We know that the Internet has forever changed the way consumers buy and sell homes, and how they work with real estate agents. In the ever-evolving world of real estate, we know that real estate agents need their brokers to provide more marketing, technology and training support than ever before. Why? To help them work smarter, not harder; to help them meet the ever-changing needs of homebuyers and sellers; and, to help save them time and increase their productivity—so they can focus on the things they love doing most.
That’s why, as a full-service real estate company, Real Living is pioneering new business solutions to provide quick, convenient access to everything our franchisees (Network Partners) and real estate agents need to successfully run their businesses. And because of our reputation as a forward-thinking company, our national footprint continues to grow. With 2,200 sales associates and employees and more than 100 offices nationwide, we’ve only just begun.
When was Real Living founded?
Real Living was born in 2002, via merger among several successful, long-established real estate companies. That’s right. Even though Real Living was officially founded in 2002, we trace our real estate roots all the way back to 1953. Our founding companies joined forces because they wanted to keep on growing. They were committed to the real estate agents they served, and they knew that, like all thriving families, the best businesses must grow and evolve. These founding companies were brought together because of their shared values of Family, Innovation and Results. And it’s those core values that continue to fuel the company’s success.
What Makes Real Living Different?
Lots of things! But it in a nutshell, our core values really do a great job of summing it up.
Our Core Values Defined:
Family, Innovation and Results
Family:
We believe that real estate is a family business. It’s about serving families of all shapes and sizes. It’s about having respect for customers, agents, employees—all those with whom we come in contact. It’s about creating high-trust relationships. It’s about teamwork and integrity. It’s doing what you say you’re going to do and being honest and real all the time. It’s about believing in, and being thankful for, your roots, even as you grow personally and professionally. It’s about empowering each agent, employee and customer. And, it’s about having fun and creating relationships—the kind that last a lifetime, in a functional, supportive environment.
Our commitment to family is why our leadership team is composed of lifelong real estate professionals—former presidents of the National Association of REALTORS®, statewide association directors, board presidents and successful agents. It’s also why we’re creating a new type of partnership for those who value their freedom and independence. And ultimately, our commitment to family is why we do what we do, every day—to help clients realize the American dream of home ownership.
Innovation:
We believe that innovation—the successful implementation of new ideas that drive results—is one of the proudest hallmarks of our heritage. Equally as important, innovation is what fuels our entrepreneurial spirit. Innovation is what brings our vision to life. It ensures we remain aggressive, and that we’re a step ahead of the competition—best in every way and always ready to grow. It feeds our hunger for lifelong learning, and helps us embrace change. Innovation keeps us sharp, adaptable—and progressive. It’s the secret to personal, professional and business growth. It’s the lifeblood that keeps us strong.
Our commitment to innovation is evident in our industry-leading public Web site, RealLiving.com, and all the tools we offer our clients. It’s also evident in the technology, training and marketing support we deliver to our agents to make sure they’re always a step ahead of the competition.
Results:
When it comes down to it, results are the essence of our culture. Family and Innovation work together to fuel our success—and that success comes in the form of results. The results our agents win for their clients, day in and day out, by delivering comprehensive, quality service in every transaction; the financial rewards our agents reap as a result of that customer focus; the additional productivity our agents experience as a result of our innovation and support; the pride that we feel in being part of a broader family—a network of progressive, creative people and companies; the strong financial performance our company delivers, year after year; the enterprise value that our agents, employees, managers, core service companies and Network Partners work together to create and build every year.
Our commitment to results is just another reason why the services we provide to both consumers and agents are looked to as the true industry best, year after year.
The true story of Real Living is in its people. Harley E. Rouda Sr., founder of HER REALTORS, turned a small business into a real estate icon through hard work, dedication, integrity and a commitment to the values of family, innovation and results. He passed on those values to today’s Real Living leaders. Those values are the reason why CEO Harley E. Rouda Jr. thwarted advancements from Wall Street firms who wanted to buy the company—and evolved it into a brand-centric focus with sincere commitment to empowering real estate agents to grow and succeed.
Thanks to the foresight of our founders, the vision of today’s leaders and the productivity and success of our agents, Real Living remains in an enviable and distinct position in the real estate industry. We’re a new company—a real estate firm of the future—aspiring to change the face of our industry. But we also have five decades of real industry experience under our belt. That’s five decades of empowering real estate agents to succeed. Five decades of helping consumers achieve the American Dream of home ownership. Five decades of experience in running, building and growing a successful real estate company.
Five decades, combined with the energetic, visionary and progressive leadership of a new generation.
Real Living In Style Additional Training
As a part of our continues efforts to train agents on all aspects of the business, we excel at training on building FREE blogs.
We will teach you to building something like this: LakeNormanRealliving.com
Let’s talk about your niche marketing like this: BirkdaleAtLakeNorman.com
And the best thing…. ITS ALL FREE!
Real Living In Style Mission Statement
To provide honest and extraordinary service to our clients, create and maintain an exciting, fun and productive workplace for our agents and support staff, and to be good corporate citizens of the community.
With sincere dedication and hard work, Real Living In Style does just that. To ensure they live up to the mission statement, all agents are trained and qualified to be at the forefront of real estate customer service, marketing and technology. Real Living In Style agents pride themselves on offering outstanding internet marketing, quality photography and virtual tours to all buyers and sellers. They are also active participants in many social media outlets. With the developing social media world, broker/owner Roby Robertson is excited to see his agents embrace the new technology.
“They are starting to do fun things including marketing and networking on Facebook and social media sites,” said Robertson. “It’s fun to see them grow. I see nothing but a positive future for us.”
Real Living In Style’s office is located on beautiful Lake Norman in Davidson.
Lake Norman Area Agents;Who are YOUR Brokers Clients?
It is very important for a broker to realize their agents are their customers. Real Living understands this and focuses on the tools, support and training of agents to help them reach their goals.
- we offer great commission plans
- technology for agents to provide quality information to their clients
- technology for agents to manage every phase of their business
- managers must listen when an agent has a problem and advise them on how to fix it.
- respond fast when an agent needs assistance
- provide good agent support (scheduling showings, processing paperwork, timely payment of commissions)
Are you just a number?
Is your broker more focused on desk fees?
Do your company give you any online tools like , ecards, contact management, brand builder tools, Monthly customizable eNewsletter, Listing enhancements and statistics and so much more?
Do you know you need more technology in your business but technology scares you? We have the BEST training in this area!
Let me show you how!
Real Living In Style, Roby Robertson 704 451 7051
A Thank You From Roby Robertson to The Real Living Agents
